Position Title		Marketing Officer  	
Classification	 	Level 6  	
School/Division	Brand, Marketing and Recruitment 	
Centre/Section	Brand and Marketing		
Supervisor Title		Marketing Manager, Brand and Campaigns	
Supervisor Position Number	 	FSR 319740	
Position Number	FSR 310145, 312880, 315263, 316624, 315878, 315234	

Your work area
The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment.  The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.
 Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services.  The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.  
The Brand and Marketing team within BMR provides strategic brand direction and ongoing brand management for the University. The brand and marketing team works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with; and across all areas of the University to implement marketing plans and associated activities. 

Reporting structure 
Reports to: Marketing Manager, Brand and Campaigns

Your role 
The Marketing Officer provides support to the Marketing Manager, Brand and Campaigns in the development, implementation, and measurement of marketing communication programs that contribute to strategic marketing goals and enhance the reputation of the University.  The position will support marketing initiatives such as marketing planning, campaigns, advertising, marketing liaison and the development of marketing materials
The Marketing Officer works collaboratively with internal stakeholders and suppliers to support marketing solutions to meet business objectives as well as to ensure an integrated and consistent approach to all communication touch-points across the University.
The role works to develop marketing journeys for future and current students, briefing, designing and implementing automated and ad hoc direct marketing campaigns to these audiences.
The role will also work to achieve brand alignment and to further enhance the UWA brand and marketing effectiveness across all target audiences.  
Your key responsibilities 
Provide marketing expertise in the execution of University advertising (campaign and non-campaign) in support of the University’s wider marketing strategies.
Contribute to marketing projects as required.
In consultation with internal stakeholders and using consumer insights, develop marketing journeys for future and current students. Map our and design these marketing journeys and either brief their setup or setup and implement the direct marketing campaigns.
Liaise with internal marketing staff, as well as internal and external advertising, design and media agencies, on the initiation, development, production and implementation of advertising initiatives.
Proactively contribute to and enhance the university’s brand.
Provide marketing services for central units across the University in conjunction with the content team.
Provide support at key UWA communication and marketing events.
Ensure that the University’s visual identity guidelines are adhered to.
Other duties as required.

Your specific work capabilities (selection criteria) 
Relevant tertiary qualification or demonstrated equivalent competency.
Highly developed written and verbal communication skills with a strong client focus.
Highly developed organisational skills and demonstrated ability to meet deadlines.
Demonstrated ability to work independently, show initiative and work as part of a team.
Substantial relevant experience in high-level marketing and communication activities.
Demonstrated ability to exercise independent judgement while working collaboratively with a diverse range of stakeholders (internal and external).
Proficiency in a range of computing skills including word processing, spreadsheets, databases, internet, email and website.
Demonstrated planning and project management skills, with demonstrated ability to deliver projects on time and within budget.

Special requirements (selection criteria)
Ability to work outside normal office hours and occasional weekend work
Ability to undertake physical tasks such as packing and unpacking materials
Some travel may be required

Compliance
Ensure you are aware of and comply with legislation and University policy relevant to the duties undertaken, including:
The University’s Code of Conduct hr.uwa.edu.au/policies/policies/conduct/code/conduct
Inclusion and Diversity web.uwa.edu.au/inclusion-diversity
Safety, health and wellbeing safety.uwa.edu.au/